I got $20 to dig a ditch whether it was 3 feet long, 24 inches deep or whether it was 80 feet long and 24 inches deep." DIY business model launched Brice's career “Before he could afford a trencher, which costs $800 or $900 to rent or buy that he didn’t have, I was his trencher. “I’ve done that with my dad since I was 10 years old,” Brice said, remembering the early days of his father’s business. ► Brice charms hockey fans with hits, heartĪnd the work ethic would serve Brice equally well when he took the risk that countless singer-songwriters have taken and packed up everything he owned to move to Nashville with visions of stardom twinkling in his eyes like the lights that hang over the football field in his hometown of Sumter, S.C. The work ethic, combined with Brice’s hulking 6-foot-3 frame, helped him earn a football scholarship at powerhouse Clemson University. Working for his dad is where Brice developed the grit that has served him well throughout his career. So, making Friday night lights happen is important work that must begin with somebody digging giant holes for enormous wooden posts. Football is part of the cultural lifeblood in South Carolina. It begins in rural South Carolina, where Brice’s father worked installing the lights at football fields across the state. Only the story doesn’t begin on Music Row, where Brice has become a power broker with creative control over his career that is perhaps unparalleled in Nashville. This is the story about how Lee Brice came to mean so much to Curb Records, Nashville's iconic independent label. Watch Video: Nashville's top September concerts
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